How to Change Etsy Shop Name in 5 Minutes or Less

Your Etsy shop name represents your brand, and it's an important part of your business. Think about your shop name and the keywords you would like to include before you officially change it.

How to Change Your Etsy Shop Name in 5 Minutes or Less Passive Income Pathways

Think about who you are serving, or will be serving under your new brand name. Consider the products you will be selling, the niche you will be carving out for yourself to stand out in the crowd.

I've started multiple Etsy shops in the past, only to realize I needed to pivot or rebrand. To do this takes just a few simple steps.

Oh, and before I forget… read my new post about what to do if your Etsy account gets suspended – how to fix it, why it probably got deactivated, and more.

How to choose the perfect Etsy shop name

With your niche audience in mind, come up with a shop name that is:

  • memorable
  • easy to say
  • easy to spell
  • evergreen (won't be outdated next year)
  • doesn't break Etsy's rules
  • is something you can stick with

Whether you use your actual name as your brand or you choose something else, the name you choose represents YOU.

Can I rename my Etsy shop?

Yes, you can rename your Etsy shop! When you change your shop's name, be sure to keep it on the up and up: change your banner, send out email and social media announcements, and update all of your mockups to reflect your new shop name.

Adding your name change into your shop announcement is a good idea, too, so your customers know you are still YOU.

Remember, you cannot change your name BACK to your old shop name once it is changed! Be sure you are ready for the change.

How do I change my shop name on Etsy 2022?

Log into your Etsy account. Go to “Settings” then “Info and Appearance” on the left hand side of your dashboard.

Info & Appearance on Etsy

Click on “Change” and put your new shop name in the box. Then, click “Save.”

New Shop Name - Etsy

What happens when you change your shop name?

All links to your shop continue to work, and no one can use your previous shop name.
Your shop will have a new URL. Links to your previous shop URLs will redirect to your new shop URLs. We use 301 redirects to help maintain your search engine rankings after the change.

We let people know you changed your shop name.
For 45 days, this icon  will appear next to your shop name on shop pages, your profile, and shop search results to let people know you recently changed your shop name. People who purchased from your shop under the previous name will always see your previous and current shop name on their receipts and transaction pages.

If you previously purchased a domain forwarder for your shop, update it to reflect the new URL instead of the redirected one.

Can you change your Etsy shop name more than once?

I have personal experience with this one, because I can never make up my mind! I have changed my shop name multiple times over the years, but it is up to Etsy's discretion if they let you change it more than five times.

From Etsy:

Once your shop is open, you can change your shop name up to five times. If you need to change it again, use the same form to submit a name change request to Etsy Support. Etsy Support will then review the request.

If you've already changed your shop name multiple times, be careful when choosing a new name – it might be one you're stuck with forever! On the off chance that Etsy denies your name change request and you have to open a new shop, you will lose all of your ratings, reviews, and rankings.

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Does your Etsy shop name have to match your business name?

While your Etsy shop name doesn't have to match your business name, it's a good idea to make them the same. For branding purposes, recognition, and word of mouth, making sure everything matches is key.

If someone is sharing your shop and they say your shop is “Fluffle Butt Designs” but your shop name/URL says “designsbyfluffle” how are they going to find you? Obviously you can put your name in your shop's tags, listings, etc – but my point is, keeping it as simple and matchy-matchy as possible is best.

Can two Etsy shops have the same name?

Two Etsy shops cannot have the same name. Technically, the DISPLAY name could be the same, but the shop name could not. The shop name determines your URL and that would not work!

Should I have two Etsy shops? Can I?

You can have two Etsy shops, and you should if you are serving separate niches or niche audiences. I talk about how to find an Etsy niche in this post and the rules for having two Etsy shops here.

How long can an Etsy store name be?

Your Etsy shop name can be up to 20 characters long. That doesn't mean you have to make it that long. In fact, the shorter and easier to spell, the better. 😉

Your store name cannot have punctuation or spacing, but can have numbers and letters.

Should I change my Etsy shop name?

Just because you can change your Etsy shop name doesn't mean you should. What is your reason for the change, is it a whim or are you truly wanting to rebrand?

Don't overthink it, but don't change your shop name until you know that is the brand you want to move forward with!

While you're here, be sure to check out all of my other Etsy posts! 🙂

If this post helped you, inspired you, or heck, even if you read this far… please take a moment to choose one of the pins below and PIN IT on Pinterest! 

How to Change Your Etsy Shop Name in 5 Minutes or Less Passive Income Pathways
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