7 Simple Ways to Improve Facebook Group Engagement

Facebook groups are one of my favorite ways to grow my low-ticket membership. You can use your group to grow your blog traffic, brand recognition, loyalty with readers and customers, and of course increase revenue from your paid products as well.

Some people choose not to create a Facebook group because they think it's too much work or not worth the return. I can tell you from personal experience, my Facebook groups (I've owned/ran more than 2 dozen across various niches) have always been worth the effort I put in.

With that being said, I grow my FB groups in a very specific way. You can check out my posting schedule example here.

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Stay on topic

Your Facebook group should serve a specific audience, for best results.

My Passive Income Pathways group serves women (and a few men) who want to learn how to make money from home as passively as possible.

Serving your audience by staying on topic is one of the best ways to get (and keep) your Facebook group engagement high. If you start talking about off-topic subjects or posting random jokes and memes, you may get some short-term interest but it's going to harm the longevity of your group.

Also, the whole point of your Facebook group is to lead people down the next step of the path, right? So for me, that's my low-ticket membership. If I'm posting random shit and getting engagement and interest, it means nothing to my bottom line. Post content that makes sense for your niche and your audience's path.

If you don't have a path for your audience yet, you can see an example of mine here – and then tweak it to make your own.

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Deliver Value

This is the biggest duh ever, but based on how most of the groups I'm in are handled, I'd say a lot of folks forgot this one. Eeeeek.

I follow Gary Vaynerchuk's motto of “jab, jab, jab, right hook” when it comes to running my business. I deliver value, deliver value, deliver value, then post a promo or ask for a sale.

Because everything I offer is low-ticket, I don't even have to ASK my audience to buy things. I'll post an update about what I just added to my membership, and several people will sign up because they already wanted to but forgot… or because the value I just added is exactly what they want (ehem, this is why we stay on topic).

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Go live

Going live at the same time each day (or same day and time each week) is the best way to get consistent engagement in your Facebook group. Be aware this can take time to build up, though. I used to go live weekly and at first, there were only a few people who tuned in. But, as the weeks went on, that number grew exponentially.

Tips for Successful Facebook Lives

I've gone live on Facebook hundreds of times, and these are my best tips!

Don't worry about looking perfect. People relate to real. Stop using the excuse of “I have to do my hair/makeup/whatever” to not go live and deliver value in your group! I go live with messy hair, no makeup, and in my PJs all the time. Literally nobody cares and it's wild to assume they do. And, if they do, they have bigger issues and need more therapy. Next.

Announce ahead of time. Going live on Facebook in the spur of the moment is fine, but don't expect anyone to hop on! Facebook doesn't even notify your group members that you're live until hours – or days, ugh – later. Hype it up and let them know why they should attend LIVE! Setting up an event and reminding people via email and posts ahead of time ensures the best turn out (and engagement).

Don't wait for people to get on. It's sooo awkward when you get ready… lights, camera, action!!… and then nobody shows up. Don't worry about that. Deliver value for those who will watch later. Don't waste the first few minutes waiting around for people to join.

Get to it! Don't drone on and on. Our time and energy are limited; nobody wants to watch you take 15 minutes to get to the point. Take notes ahead of time so you can make sure you stay on track. On that same note, don't ramble… stay focused!

Be way more energized than you think you need to be. This used to be difficult for me because I was worried about being seen as “obnoxious,” but there's no way to transfer your energy to your audience if you're not giving them energy to accept.

Use the “everyone” tag. Yikes, I know, this is a polarizing topic. But if someone joins your group, it's because they're interested in hearing from you about your topic. Tagging them for a valuable live video is much better than just tagging everyone every time you have something to sell, which is how most group owners (mis)use the tag.

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Approve members frequently.

I know that approving members (and keeping spam out) can feel super tedious, but approving members at least daily is the best way to capture the attention of your new members… especially if they have ADHD.

I use GroupCollector (best investment ever – and yes, this is my affiliate link) to approve members in bulk while adding their email addresses to my email list. This is done every day or two. This was taking me hours each week and now it takes much less time.

If you're asking people for their email address while growing your Facebook group, you have to make sure it's clear that they're signing up to get your emails (even if they're opting in for a freebie, make it obvious that they're also joining your list). The last thing you want is to auto-spam a bunch of people with your newsletter. Not only is that going to get you tons of unsubscribes, you'll also get in trouble because that breaks email sending rules.

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Show up consistently.

Best way to show up consistently with limited time and energy? Batch scheduling. I sit down once a month or so and schedule out almost all of my posts for my Facebook group at once. I have a post that goes out in the morning, in the afternoon, and in the evening.

However, I also love to post live when the mood strikes… so I usually schedule 2x a day and leave the third open for when I'm inspired.

I started posting daily even before I had a bunch of members. Sometimes it feels like you're talking to yourself, but you're building up the value bank your members can scroll through after they join. They can see you're legit, you build your authority, and they know they can trust you.

If you stop showing up consistently, your Facebook group will go to crap. Without a doubt. That's why I like scheduling; even on low-energy days I can schedule posts, interact in the group, etc when I can't do much else (like write a blog post).

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Optimize your welcome message.

Nothing makes me cry more than seeing a welcome message that isn't optimized!! You know, those messages that say “let's welcome our new members!” and THAT IS ALL IT FUCKING SAYS.

Y'all.

It is a HUGE missed opportunity if you are not optimizing this message! This is the ONE time all eyes are on YOU and what you have to say.

These members are NEW, they're INTERESTED, they're ENGAGED. They're just waiting to find out why they should stick around and stay engaged.

How frequently you post your welcome message is totally up to you. I usually do it once per week.

Here's an example of my welcome message that I have set up with admin assist, so it posts automatically every week for new members:

Hello and thank you so much for joining us here in PIPs! We are so happy you're here.

A little about me: I've been blogging and earning passive income online for nearly 2 decades, and I LOVE helping others do the same (without MLMs, scams, or bullshit).

This group mostly focuses on blogging and digital product creation. Need help choosing a blog niche? Read this post for my process: how to choose a profitable blog niche.

Want to start a blog? I have a free (VERY ROBUST) course: Blogging Foundations.

Need digital product ideas? Here's 250+ for you (for free).

If you have ANY questions, please let me know! I'm here to help.

We steer clear of crypto and other stuff that can be super spammy. However, we know investing is a great way to earn passive income. My advice is to invest long-term, and if you're completely clueless, start with ETFs! They're safer and more stable than single stocks.

If you want to get started with investing and you're in the U.S., I love using Stash. It's an app that costs me $3/mo and it makes investing super easy.

Let's welcome our new members!!

Then Facebook auto-tags all new members.

You can also ask members to comment and answer a question that's specific to your topic. Sometimes I'll ask “what's your biggest struggle with earning passive income?” but I've noticed many times that leads to spammy responses… so I cut the welcome message down a bit to just focus on delivering value.

The same thing happened with me asking new members to introduce themselves. Because the niche is passive income, a lot of spam tries to pop through! If you're in a niche that isn't full of as much spam, asking people to introduce themselves or tell you their biggest struggle is actually a great idea.

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Team up with other Facebook group owners.

One way I've gotten more members – and engagement – in my Facebook groups is by teaming up with other Facebook group owners. I do this with my VIPs, but you can do it with friends you have or people you meet in other groups. Don't be spammy about it, of course, but offer to help each other out!

There's lots of ways you can do this; one way I like to help other Facebook group owners is by tagging their group in other groups (when allowed). This isn't self-promo, it's helping out a friend – and they return the favor.

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It helps my blog tremendously. Thank you!